Unleash Brand Growth with Branded Entertainment

Elkanah Reed | Oct 10 , 2017

Unleash Brand Growth with Branded Entertainment

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Eleven unleashes every brand's greatest superpower which is the ability to share every their story in ways that really resonate with target audiences across the world.

See Eleven 5 C's approach for a more in-depth walkthrough of our philosophy.

Now let's discuss what Eleven is not. 

Eleven is not an influencer marketing marketplace.

 Traditional Influencer marketing is not backed by over 18 million panelists with billions of analytics events, to help power your brightest marketing ideas. 

Eleven is.

Traditional Influencer Marketing does not bring together the best Media Entertainment Companies with leaders in Digital Video Entertainment to create Branded Entertainment campaigns that out perform TV on Target Rating Points, OTS, reach, and 20 other key data points to increase the effectiveness of your media buys.

Eleven is.

Tradtional Influencer Marketing does not bring together the end consumer viewing experience. Hence, like OTT TV,  traditional influencer marketing remains fragmented so much that it will be hard to generate reach and frequency.

Eleven does.

Looking for Brand Safe Content that achieves brands goals consistently with 100% viewability. 

Eleven delievers every time.

Eleven is about growing brands for the long term. Eleven is not about building short term buzz. Eleven builds long-term mutally beneficial relationships with audience that leads to explosive growth for our brand partners. Eleven is not influencer marketing. Eleven built the the World's First End to End Branded Entertainment Exchange.

Eleven owes our foundation to the influencer marketing platforms who have come before us. Eleven takes what has existed in the world of TV and Influencer Marketing up to level 11.

Are you ready? 

Influencer marketing has become a red-hot buzzword within marketing in recent years. This is because senior level marketers have seen the power of connecting their brand messages to communities through tastemakers on social media. According to both Nielsen Catalina Solutions & TapInfluence, Influencer Marketing drives an 11X HIGHER ROI than all other forms of digital marketing. Now where traditional influencer marketing platforms like Famebit, HelloSociety, TapInfluence, Grin, and Influential stop, Eleven Digital, Inc. has carried the torch to light a new path into what happens when you combine the best elements of the TV Media Buying Experience, Offline Ad Effectiveness & Sales Tracking, Influencer Marketing tech, and Entertainment in 1 system.

For almost 3 years, Eleven Digital, Inc. has worked on understanding how entertainment drives brand sales. In Q4 of 2017, we shared the fruit of our research with the release of the World's first End-to-End Branded Entertainment Exchange. Eleven allows advertisers to plan and buy content, not commercials - at the speed, scale, and effectiveness of Google and Facebook Ads. The Eleven Digital Team has labored quietly to put together our Digital Publisher Alliance. The publishers in our Digital Publisher Alliance currently generate  over 29 Billion Views each month behind their content.

We are very proud of our work as a team. Our job at Eleven is to empower our content creators, who are some of the most innovative media companies in world today, to 10X their revenue using our technology. Eleven enable publishers to partner with some of the largest brands in the world to connect their audiences to the best product stories within entertainment that moves the heart, instead of commericals that interupt the entertainment experience. 

At Eleven, we take our job very seriously and count it as a pleasure to serve publishers, audiences, and brands through helping this powerful trifecta interact in mutually benificalways. Eleven empowers brands to become community members and build strong fanbases behind their products through strong alliances with content creators who capture the hearts and minds of consumers everyday with entertainment.

We invite every brand to take your advertising experience to the next level with Eleven.

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Eleven is about building mutually beneficialbusiness experiences for everyone. Eleven is about building mutually beneficial business experiences for everyone. Eleven has been designed to stop Advertisers from wasting marketing dollars on media buys that gets ignored across a fragmented media environment in way that optimizes brand safety. In 2017 alone, CNBC reported that major businesses would lose $16.4B globally due to Ad Fraud & Invalid Traffic. In addition, over 20% ($35.6B) of Digital Advertising was wasted in 2016. 

This is a problem.

Now companies like DoubleVerify, who Eleven Digital, Inc. is working with to makes sure that the strides taken to reduce waste within disruptive advertising are set as floor in Branded Entertainment, have helped to cut waste.

However, as you can see with $16.8B still being wasted in 2017, we have a long way to go.

Imagine if that $16.8B could be used to touch real consumers with Branded Entertainment that could convert consumers into brand fans. Brand fans who choose which brands they fill their life & share their wallets with out of loyalty to the Branded Entertainment that makes their every day life better.

The great thing about Branded Entertainment is that entertainment builds loyalty.

Just look at how people feel about Harry Potter, Star Wars, or Dragonball Z, the NHL, Scandal, the World Cup or the NBA.

Additionally, with most brands using Nielsen data for index based planning and buying, marketers don't have the ability to develop the competitive edge that comes from using proprietary data. Therefore, in this era of waste & fragmentation, a new approach is essential to success.

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Now ask yourself these questions as a brand.

If I could tap into that level of brand loyalty, how would that effect my brand perception in key communities? 

How would that effect sales?

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Beginning to see yourself differently yet?

Eleven is the world's first techology plaform built from the ground up to automate the distributuion of branded entertainment. Eleven focuses on enabling brands to tap into large exisitng fanbases through entertainment. These are the fanbases that they would otherwise miss with disruptive advertising.

At Eleven, we have invested the resources to enable the world's best brands to gage ad effectiveness and start to estimate sales impact with pin-point accuracy as we work with our clients to help them build effective multitouch attribution.

Eleven is your tech partner for the long term as the worlds best brands will focus their resournces on reaching consumers with entertainment instead of disruptive advertising because it works.

Eleven also helps Publisher focus on creating the entertainment that keeps them top of mind with consumers while increasing their ROI by 10x through equipping them with the Worlds 1st SSP (Supply Side Platform) focused automating the distribution of branded entertainment for the top Publishers in the world.

Eleven Digital, Inc.'s technology gives publishers the campaign management tools that unite scheduling and publisher inventory with the world's best brand's media planning strategy.

Eleven enables publishers to increase their ROI while at the same time quickly helping media buyers achieve their goals.

This is a new world with Eleven.

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Together, Eleven, Publishers, Brands and Audiences can engage in a mutally beneficial experience.

Together, we fight against any form of advertisng that wastes time, money, and is despective in any way.

Together, we fill the world with entertainment that makes every day life better for communities around the world.

Together the world looks different because of what we do every day.

Authentic Brand Fanbases are born from mutually beneficial relationships.

Together we blow the lid off branded entertainment and unleash a new world of entertainment that helps people understand the story of the brands that they choose to do life with.

Again if consumers understand how the brand story enables them to live better everyday, they will readily share their wallets.

Are you ready to blow away your compeition with entertainment?

Start using Eleven today.

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