Eleven Digital: World's 1st End to End Branded Entertainment Exchange

Malik Reid | Oct 18 , 2017

Eleven Digital: World's 1st End to End Branded Entertainment Exchange

 

How Eleven’s maturation shifted the influencer

marketing space into the Premium Branded

Entertainment space.

 
The past 3 years have been real, but we’re better, faster and stronger because of it.

Eleven 1.0: Crowdfunding for live events.

We started in Crowdfunding for events in 2014. You can see some of the stuff we were doing in my old medium posts, it was pretty awesome. Long story short, We quickly found that people who could best market crowdfunded events were either people with great influence, or your peers. So we pivoted.

Eleven 2.0: Social Ticket for Digital Celebs (influencers)

We built a social ticketing app for influencers in 2015. While we had built an entire business for digital talent to host live events, we found that working with digital talent at scale was impossible.

During that year, we formed relationships, and collected invoices from creators, agencies, and MCN’s for all types of things, from ongoing content deals, to live appearances for a year straight. We were preparing for a Glowup.

 
 

The Problem: Creators and Brands have completely different

expectations and needs.

  • Brands want results from their branded content. However, they are looking at influencers as marketing vehicles (with an expectation of ROI), not creatives. Besides, the methods of discovering and contracting them are very much still in their early stages
  • On the other hand, Creators want to be compensated for their work, regardless of whether or not the brand makes a single sale. They are not salesman, They’re entertainers.
 
When you’re not in alignment, Nobody wins.

Eleven 3.0: World's First End To End Branded Entertainment

Exhcnage.

If this industry intends to survive, it has to scale. In order to scale, partnerships have to be mutually beneficial. That’s where we come in.

We know great partnerships are a result of collaboration, creativity, and understanding. Eleven covers the understanding by automating the search and negotiation process.

The Solution:

We Fuse the entire Branded Content supply chain, including Creators, Managers, Agents, Creative Directors, and Producers, so all that’s left to focus on is collaboration and creativity.

  • For Brands, we built an all inclusive, programmatic solution to create and distribute branded content at a Cost Per View of $0.03. For perspective, Facebook’s CPV is hovers around $0.03 — $0.05, and you still have to create the content on your own.
  • For Creators, we’re paying a $9.00 RPM for every 1000 views their branded content generates. For Perspective, We’re paying Creators about 3x more than Youtube is paying via adsense.
 
But when we move on the same page, It’s Lit AF.

Problem Solved.