It's been a long journey, but this is how we got started and became Eleven.

Eleven Digital, Inc. was founded in Nov 2014.  Before that, there was Scoopr Media. Scoopr Media was the World's 1st Branded Entertainment Content Exchange. It provided brands a way to activate their fans to create User Generated Content ("UGC"). The UGC, Scoopr created was distributed via a multitude of ad channels as branded entertainment. This content was easy to create, aggregate, re-deploy, and track. However, it was low-quality content. In addtion, we were too early having started in June 2011.  

By the end 2015, Scoopr was dead. However, I took what I learned while building Scoopr and worked to better understand the intersection between entertainment, advertising, and consumer behavior. 

Scoopr taught me entertainment influenced consumer behavior in a organic and sustainable ways if it could be deployed at a high quality consistently. So when I started Eleven, I took that knowledge with me. We set out to harness branded entertainment's ability to influence consumer behavior in positive ways via tech.

Today, we have a system that global brands like P&G, Johnson & Johnson, Coca-Cola, Coty, and many others like them need.

Our vision at Eleven is simple. Empower the top 200 Advertisers in the US to reach the right audience, at the right time, with the right message. This may sound simple, but it's easier said than done. If you've done an ad effectiveness study for a large-scale ad campaign across TV and Digital, you can attest.

Eleven has spent the last 3 years perfecting the World’s first Big Data Solution for Branded Entertainment. 

Eleven is:

• 1st and only platform that is able to process 1st party consumer data against content viewership across digital platforms. This helps advertisers understand how to optimize their media spend via branded entertainment.

• High-quality content guaranteed, because we work with the best publishers and media channels.

• Big Data for Entertainment by analyzing 20,000+ data points around content viewership in minutes to target audiences on publisher channels.

• Mixes media math with best in class market research data to optimize the media spend for the Top Advertisers in the US.
• TRP (Target Rating Points)
• GRP (Gross Rating Points)
• Frequency (# of times an audience sees an ad)
• Qualitative Touch Points: For example women who use Brand X on a weekly basis and shop on Amazon.
• The data layer every brand needs to optimize branded entertainment and deploy it through publisher channels and traditional digital ad networks

We will soon be able to synthesize data content distributed globally through SVODs like Netflix and Hulu within our proprietary DMP (Data Management Platform).

This will help Global Brands understand the opportunities available to distribute Branded Entertainment outside of TV and Social.

This is the new frontier where you can now get the coverage of TV with the precision of digital.

What are you waiting for?

Estee Lauder uses Eleven (Bonus Round)