H&M is planning a new release in connection with the 2018 Winter Olympics. H&M wants to increase consumer consideration among women connected to their other marketing activities in various channels during this tentpole event. Because H&M is investing heavily in its release for the 2018 Winter Olympics, H&M is using Eleven to reinforce their brand message within the target audience with branded entertainment. .  

Brand: H&M

Goals: Increase consumer consideration

Target Audience:

• Women ages 18-34
• Follow the Winter Olympics