Eleven is only limited to the types of integrations a content creator and advertiser can brainstorm. Here at Eleven, we’re always on the lookout for what makes content brandable.

Go Big : Series Integrations

Story Lab has some great examples of what we aim to do for branded entertainment on the higher end of the spectrum, as well as the type of premium integrations we’re looking to coordinate.

This Buick integration into ABC’s Blackish is the type of integrations we’re shooting for, which is a great testament to how a brand can be the driving force behind entertainment, align themselves with a community, and most importantly, give the creators freedom to tell their stories in the ways that resonate best with the audience.

Buick - Encore - Blackish - Ep 215 - FINAL from The Story Lab on Vimeo.

Blackish sets this up perfectly – the father’s job in this storyline is literally a blank slate for advertising.

Buick - Blackish - Ep 121 from The Story Lab on Vimeo.

One season it’s Buick, the next, it’s Microsoft. Blackish itself is built to last, as it’s basically a template. 

#blackishBrainstorms Which device gets hollered at the most? Watch Charlie’s @Surface ideas come to life this Wednesday! pic.twitter.com/PDTCB4EOmF

— black-ish (@black_ishABC) February 21, 2017

ABC MS TRANSLATOR 55 h264 1080p 2398 from The Story Lab on Vimeo.

ABC black-ish Microsoft Full Linear from The Story Lab on Vimeo.

Now, back to Buick.

Let’s say Buick wanted to do this again, but comes to Eleven and says, “We want to do this again, but focus on a younger crowd. See the attached Mood Board for examples of past integrations we love.”

Eleven would be there to take in data from their past campaigns and RFPs, as well as their current targeting goals to source the appropriate mediums, channels, creators, and content that could integrate Buick into their ads, similar to the integration below. 

Eleven wouldn’t simply suggest Jay Pharoah and Dormtainment; we’d bring back an entire “Stack” of creator channels with similar audience segments and viewership that can cover the brands media needs. So Buick would get this type of integration, but at scale, whenever they need it, wherever their audiences will see it and be entertained. They can basically daisy chain these executions to run on a schedule, across the desired audiences.

If they come onto Eleven and say, “We want to shift gears on week 3 and change the audience segment targeted with our campaign, focusing on millennials specifically one with a higher. We’re especially interested in millennial channels like Vice, but we’re cautious about our brand image.”

No problem! Eleven would take in those keywords from the RFP and make the adjustments. Since Vice was mentioned by name, it would start there and then look for programming that lends itself to integrations. Let’s say it picks up on Munchies as the perfect target. Vice would get the RFP and the execution might look like this: it’s Cadillac and the other is Chevy, for example.

MUNCHIES_CADILLAC_EP02_BDCAST_YT from The Story Lab on Vimeo.

CHEVY_VICE_MTL-ENG-AudioF_OOYALA from The Story Lab on Vimeo.

Let’s say they came back and said, “We want to do this once more, with smaller, more concentrated audiences, but switch back to the family values from the first run. Keep the audience segment, but take the production down a few notches.”

Again, no problem. Eleven would take that input and run it past the multiverse; the end result might be an army of content creators, like our friend Austin (Okay, this is a Ford execution, but pretend it’s Buick for the sake of the scenario).

These types of integrations can be big or small depending on the brands wants and needs. Any brand can do this, in any vertical, and be integrated into whichever types of entertainment are desired. It’s really just a matter of creativity, as Eleven has already done the heavy lifting to make it all happen.