ELEVEN’S BEEN TROLLING THE INTERWEBS BASICALLY STORM CHASING WAYS THAT BRANDS CAN FURTHER INTEGRATE INTO POP CULTURE.
Lately, my girlfriend and I have been hooked on American Gods. She’s a really nerdy type, loves youtube countdowns, spoilers, reviews, recaps - all that jazz. Almost always, these videos are literally content about content. The other day, I overheard a recap by GameSpot Universe that literally thanked Heineken for sponsoring American Gods.
Peep 9:55
If the viewers didn’t catch it, the Recappers, Reviewers and Core Audience members will. Eleven is positioning brands to capture the 100% Opt-in Advertising opportunity.
Imagine if all the other Pop Culture Reviews around American Gods pointed that out, or if Heineken came and Backed this Channel.
This is what we’re working to achieve at scale for large Brands right now on Eleven who desire to connect into the everyday life of their target consumer through pop culture.