Ralph Lauren understands that Ralph Lauren Black Label shares the same affluent female customer base as Gucci. Hence, the key to Ralph Lauren’s growth in the demo of Women ages 25-54 is to target women who bought both Gucci and Ralph Lauren in the last 1 to 2 years. Eleven helps Ralph Lauren optimize their media spend to target specific demo with branded entertainment.

Brand: Ralph Lauren Black Label

Goals: Increase consumer consideration

Target Audience:

• Women ages 25-54
• Bought Gucci in the last 1-2 years
• Bought Ralph Lauren in the last 1-2 Years